Orange County Web design, SEO Writing, Internet Marketing::HQZ Experts

Statistics Point to Social Networking Benefits for Seniors

According to WSJ correspondent Sarah Needleman … adult use of social media rocks.  Needleman bases her information on a recent study amassed from telephone interviews conducted in April/May 2011, by Princeton Survey Research Associates International.

Particularly effective for small businesses are Facebook, LinkedIn profiles and Twitter feeds.

Search Engine Optimized PR Boosts Your Site's Pankings and Exposure

No matter how powerful your marketing and advertising campaigns are, nothing compares to the instant infusion your business can receive with free publicity. Once a newspaper, magazine, radio or TV show or major web site picks up your press release, the credibility factor is enormous, and people will begin to notice your company.

This little "blond" joke made me laugh ... but the more I thought about it, I realized that having a good password strategy isn't .  The Smart Blond Joke:

During a recent password audit, it was found that a blond was using the following password:

"MickeyMinniePlutoHueyLouieDeweyDonaldGoofySacramento"

When asked why she had such a long password, she said she was told that it had to be at least eight characters long and include at least one capital.

And yet, this is a great password, it has a strategy on how it was created.

Fifteen worldwide PR agencies surveyed revealed interesting data regarding how digital media has changed the nature of news-gathering and reporting.  Read More to see interesting statistics and the rest of the story ...

According to PR Newswire, listening to your brand’s Social Echo can produce greater understanding of a brand’s customers and prospects, with many implications for research, product development, and sales.

Your current customers are your most precious asset; today more than ever.  They provide your highest revenue-generating opportunities, and are also the gateway to new business. If you understand your customers better, your products or services will be more attractive to existing and new customers.  But, how much do you really know about your customers?

Consulting fees are really based on the value the client receives. It doesn’t matter what they pay for the consulting service … as long as they’re receiving value for the fee.  If the client doesn’t have the in-house resources to do the project themselves - quickly or at all - then they’re better off hiring a consultant.

Branded Email marketing reassures your customers, vendors and partners that they made the right decision.  It's a cost-effective and versatile way to communicate regularly, look more professional and add a vital marketing tool to your arsenal.

Web searches are a lot more than they appear.  People searching for you, your product or service, enter key words that helps them find what they want or need.  We all do it everyday.  But how can you ensure that those key search words find your website?

Well, that’s the challenge.

To rank well for the topics that your website is built around requires a balancing act ... including creating great copy with appropriate meta tags (search engine optimization-SEO), a blog or FAQ and well-written web copywriting.

Are you ready to face the unthinkable - a communications crisis?  If not, at least consider your options.  The list below defines the top 10 major steps you should include in your action plan.

Those who build their brand and manage it successfully succeed in business – it’s just that simple.
A brand isn’t just a smart logo and tagline; it is concepts that exist in the mind of your consumer. Your brand is an experience for the customer, and because buyers want to feel good about their purchases, you must understand what will make them feel that way ... you gotta know what customers associate with your brand and how to capitalize on that.

Your competitors are stealing your business if you haven’t done basic marketing before you launched your website.

Many, if not most, of the medium and small-sized businesses we talk to about their web marketing haven’t really done their marketing homework – meaning first and foremost that they haven’t really identified their audiences and their buyers.

Asking for customer feedback is key to building closer relationships with them. If you do it, customers will appreciate your interest in their concerns, that you want to know what they think, and will see you as someone who cares about their needs. 

The better your relationship with your customers, the more likely they will be to turn to you when they need your product or service.