Orange County Web design, SEO Writing, Internet Marketing::HQZ Experts

In April we learned that your SEO rules just changed again.  Google made 53 adjustments, some of them are significant. Among the changes, four are relevant to your web page rankings:

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PR has been around for a long time and has morphed tremendously in the past 10 years.  News is still considered important and necessary in business, but the dissemination of it, as well as the retrieval of it, is now instantaneous. And, more importantly, done right, it has greater CLOUT than ever before.

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SEO helps you:

• Build a solid foundation for future online marketing efforts
• Maximize your return on investment and improve your natural search rankings

When you understand your customers better you make your business more attractive to existing customers and prospects.

Use the information you’ve gathered about your customers to segment them into groups with similar characteristics.  This allows you to prioritize the most effective ways to market to each customer group. Customer segments include:

• Personal characteristics such as gender, income level, or special interests
• Buying habits, such as types of purchases and frequency
• Frequency or likelihood of referrals

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Your website home page is paramount to your branding and image.  It needs to be the centerpiece of your website. The copy on that home page may determine whether a visitor will continue to read — or click out to a more “inviting” website.

Two Basic Home Page Strategies:

1. On the web, less is more
2. Tell people what’s in it for them, not what appeals to you

It is a good idea to have a plan for your social media content using a social media editorial calendar. You want to be efficient in your posting -- and you want to create a consistent online "persona". At the same time, remember that Social Media should be bringing customers to you. Social Media and SEO are linked - never forget that.

Plan your emails.

If you’re going to invest the time, energy, effort, and money in email marketing, be sure to take the time to plan the steps necessary to be successful.  The following points will remind you how to make it successful.

A recent article predicts that Facebook will soon own 50% of Online Retail By 2015.

That’s a pretty bold claim in light of some recent technology predictions that went wrong. Don’t get me wrong – you gotta acknowledge Facebook and the other social media sites for the huge population they bring. But here’s another stat – 95 percent of people who visit your Facebook page will never visit again. Why? Because Facebook is about THEM – not you – and they are “just not that into you”.

Don't you wonder sometimes why your emails don't get the response you anticipate?  The whole email outlook has changed, mostly because people get lots of them everyday and throughout the day.  Also, we don't have time to read long and wordy emails.  Below are five valid approaches (recently suggested by Internet authority Chuck Anderson) that we strongly recommend that you consider the next time you use email to promote your business.

Author of two books on the LinkedIn and the #1 LinkedIn trainer, Lewis Howes, poses that the most powerful social media profile you can use is your LinkedIn profile – especially if you want to conduct more business and achieve your professional goals.

According to Howes, other social networking sites have their place, but none of them has the same professionally focused impact. Since your LinkedIn profile says everything about who you are professionally, your name ranks well on Google and people will read it when they want to do research on you, your product, service, or company.

A while back, I made a presentation to senior management at a large Aerospace Company (actually the biggest).

I went through about a two-hour visual and oral presentation regarding an employee incentive program, and covered everything from the destination, travel arrangements, activities and specific airlines (only the ones who flew the client's products).

Years ago when I was a marketing director for a large technology innovator on the “client side” of the business fence, I was asked to conduct a PR agency review and select an agency to help us enrich our media presence, thereby enhancing our brand awareness to help us gain market share.

Once the due diligence process (researching, verifying references, identifying, interviewing, testing, comparing, and selecting) was completed, we felt pretty good about our decision and signed a retainer deal with our top choice. My colleagues and I were satisfied that our scrutiny had brought us to the right agency.  

Statistics Point to Social Networking Benefits for Seniors

According to WSJ correspondent Sarah Needleman … adult use of social media rocks.  Needleman bases her information on a recent study amassed from telephone interviews conducted in April/May 2011, by Princeton Survey Research Associates International.

Particularly effective for small businesses are Facebook, LinkedIn profiles and Twitter feeds.

Search Engine Optimized PR Boosts Your Site's Pankings and Exposure

No matter how powerful your marketing and advertising campaigns are, nothing compares to the instant infusion your business can receive with free publicity. Once a newspaper, magazine, radio or TV show or major web site picks up your press release, the credibility factor is enormous, and people will begin to notice your company.

This little "blond" joke made me laugh ... but the more I thought about it, I realized that having a good password strategy isn't .  The Smart Blond Joke:

During a recent password audit, it was found that a blond was using the following password:

"MickeyMinniePlutoHueyLouieDeweyDonaldGoofySacramento"

When asked why she had such a long password, she said she was told that it had to be at least eight characters long and include at least one capital.

And yet, this is a great password, it has a strategy on how it was created.

Fifteen worldwide PR agencies surveyed revealed interesting data regarding how digital media has changed the nature of news-gathering and reporting.  Read More to see interesting statistics and the rest of the story ...

According to PR Newswire, listening to your brand’s Social Echo can produce greater understanding of a brand’s customers and prospects, with many implications for research, product development, and sales.

Your current customers are your most precious asset; today more than ever.  They provide your highest revenue-generating opportunities, and are also the gateway to new business. If you understand your customers better, your products or services will be more attractive to existing and new customers.  But, how much do you really know about your customers?

Consulting fees are really based on the value the client receives. It doesn’t matter what they pay for the consulting service … as long as they’re receiving value for the fee.  If the client doesn’t have the in-house resources to do the project themselves - quickly or at all - then they’re better off hiring a consultant.

Branded Email marketing reassures your customers, vendors and partners that they made the right decision.  It's a cost-effective and versatile way to communicate regularly, look more professional and add a vital marketing tool to your arsenal.