Blogs establish communication and relationships with your customers while building trust and credibility. Clients frequently ask if a Blog would enhance a their website ... they mostly want to know if there is a dividend from having a Blog and how much effort it will cost them. Every client is different, but basically, if you want to drive traffic to your website - or just get found more often - you might consider setting up a simple Blog.
Read on to learn the four main reasons you should consider a Blog
Case studies are testimonials on steroids. Because they are your customer’s or client’s words, they have a greater impact; it’s not you touting your worth, but someone who knows best about your products or services … the customer.
A GOOD LANDING IS IMPORTANT ... NOT JUST FOR AIRPLANES
Landings matter. Not only is it good to get off the plane without your legs shaking, it’s very good to arrive fresh and ready to get busy.
And when your customers and potential customers can make more and better landings on your website, they’ll feel the same way – and good things happen.
Why Video on the Website? Because It Works!
Video on your website works on several levels: basic marketing, PR & SEO.
Why do you think sellers use infomercials and commercials to sell their products? Because we’re trained to get sales information and motivation on TV – in a video format. So, add a commercial. Or an instructional video, or better yet, a case study, because there’s no better salesman than a happy customer telling the camera how great your product or service is. Even a corporate video can work for you by letting the viewer know that you’re a real company, and not just working out of the bedroom.
What’s Wrong with Postcards? Absolutely Nothing.
Yes, there are some basic rules to follow, but sometimes old school works best. We’re accustomed to e-blasting the market on the cheap, on the underlying assumption that we’ll get enough leads to get some qualified leads to get some prospects to try and sell. And that’s fine.
In April we learned that your SEO rules just changed again. Google made 53 adjustments, some of them are significant. Among the changes, four are relevant to your web page rankings:
PR has been around for a long time and has morphed tremendously in the past 10 years. News is still considered important and necessary in business, but the dissemination of it, as well as the retrieval of it, is now instantaneous. And, more importantly, done right, it has greater CLOUT than ever before.
When you understand your customers better you make your business more attractive to existing customers and prospects.
Use the information you’ve gathered about your customers to segment them into groups with similar characteristics. This allows you to prioritize the most effective ways to market to each customer group. Customer segments include:
Your website home page is paramount to your branding and image. It needs to be the centerpiece of your website. The copy on that home page may determine whether a visitor will continue to read — or click out to a more “inviting” website.
Two Basic Home Page Strategies:
1. On the web, less is more
2. Tell people what’s in it for them, not what appeals to you
That’s a pretty bold claim in light of some recent technology predictions that went wrong. Don’t get me wrong – you gotta acknowledge Facebook and the other social media sites for the huge population they bring. But here’s another stat – 95 percent of people who visit your Facebook page will never visit again. Why? Because Facebook is about THEM – not you – and they are “just not that into you”.
Don't you wonder sometimes why your emails don't get the response you anticipate? The whole email outlook has changed, mostly because people get lots of them everyday and throughout the day. Also, we don't have time to read long and wordy emails. Below are five valid approaches (recently suggested by Internet authority Chuck Anderson) that we strongly recommend that you consider the next time you use email to promote your business.
Author of two books on the LinkedIn and the #1 LinkedIn trainer, Lewis Howes, poses that the most powerful social media profile you can use is your LinkedIn profile – especially if you want to conduct more business and achieve your professional goals.
According to Howes, other social networking sites have their place, but none of them has the same professionally focused impact. Since your LinkedIn profile says everything about who you are professionally, your name ranks well on Google and people will read it when they want to do research on you, your product, service, or company.
A while back, I made a presentation to senior management at a large Aerospace Company (actually the biggest).
I went through about a two-hour visual and oral presentation regarding an employee incentive program, and covered everything from the destination, travel arrangements, activities and specific airlines (only the ones who flew the client's products).
Years ago when I was a marketing director for a large technology innovator on the “client side” of the business fence, I was asked to conduct a PR agency review and select an agency to help us enrich our media presence, thereby enhancing our brand awareness to help us gain market share.
Once the due diligence process (researching, verifying references, identifying, interviewing, testing, comparing, and selecting) was completed, we felt pretty good about our decision and signed a retainer deal with our top choice. My colleagues and I were satisfied that our scrutiny had brought us to the right agency.
by HQZ Experts
HQZ Experts speaks to business professionals ... We reveal ways to improve your business and offer shortcuts to simplify your digital communications. Our three top-notch experts provide the best website design, social networking, email promos, PR, SEO, branding, and common-sense marketing strategies in Orange County.
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