Orange County Web design, SEO Writing, Internet Marketing::HQZ Experts

Author of two books on the LinkedIn and the #1 LinkedIn trainer, Lewis Howes, poses that the most powerful social media profile you can use is your LinkedIn profile – especially if you want to conduct more business and achieve your professional goals.

According to Howes, other social networking sites have their place, but none of them has the same professionally focused impact. Since your LinkedIn profile says everything about who you are professionally, your name ranks well on Google and people will read it when they want to do research on you, your product, service, or company.

Howes offers seven ways to enhance the copy on your profile to ensure that you get everything you want from LinkedIn:

1. Use Good Headlines

Headlines are important on your LinkedIn profile because the headline the first thing that shows up anytime someone does a search online. A simple way to ensure your headline doesn’t suck is to follow a simple formula.  Tell people specifically:

• Who you are
• Who you help, and
• How you help them

Tell them in the fewest words possible. Make your headline compelling and you’ll increase your chances of more meaningful profile views.

2. Get Personal

Although LinkedIn is the “professional” social networking site, you want to reserve the first part of your “Summary” to add a personal note about yourself.
People want to know a little bit about your background. So add a personal intro about your goals, what you’re passionate about, and what you love to do in life.  This personal touch helps you connect on a personal level with anyone who views your profile.

3. Spell Check Carefully

People who are completely turned off by a prospect with a bare-bones profile, or worse — spelling mistakes. Make sure to spell check everything and have others review it to give you their feedback.  This small step could make all the difference in your interactions on LinkedIn. First impressions last forever.

4. Use Effective Call to Action

One of the biggest mistakes you can make is not having a call to action on your LinkedIn profile.  Make sure to tell people what site they should go to for more information, what number to call to get a free consultation, or the best way to email you.  Give your readers a place to go next and a reason to go there.

5. Social Proof of Your Credentials

Yes, you can influence others into making a “buying” decision.  LinkedIn makes this step easy by providing three primary sections to include social proof:
•    Education
•    Awards
•    Recommendations

6. Improve Your Search Rankings

If you want to get more leads and sales, then the easiest thing you can do is become easily found on LinkedIn for key words. Consider what people would be searching for on Google to find your business, service, or product. Then make sure you add your keywords throughout your LinkedIn profile in five main places.

7. Be Unique

Make your profile different. Instead, do something creative in your copy to market yourself on LinkedIn, stand out, and keep people coming back for more.  Also, sync your page to your blog to help your profile stand out from the rest.

Allow Your Profile Work for You!

If you want to get the most out of your efforts with LinkedIn, take the time to implement these seven steps and watch your profile take off.  If you need help in doing this, call HQZ Experts – we are experts in building brands and images.  It’s worth your time and the investment. call: 949-454-6149 or email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Pat Dwight
©s2011