Your competitors are stealing your business if you haven’t done basic marketing before you launched your website.Many, if not most, of the medium and small-sized businesses we talk to about their web marketing haven’t really done their marketing homework – meaning first and foremost that they haven’t really identified their audiences and their buyers. Even though the mechanics of building up that information are fairly simple, requiring little expertise, and a little time. “We’ve got that information” is the usual answer, and that’s absolutely correct. As often as not, that means a file drawer with invoices or receipts that haven’t been compiled or sourced, but the information is there.
The point of this conversation is that having the information isn’t enough. More often than not, the people you think are your prospects are not really your buyers, whether it’s in a B2B or retail environment. You just haven’t taken the time or employed the expertise to analyze the information. And then when you have, you still have to determine what you’re going to do – what you say to these prospects, and how you say it.
The competitor who is gaining market share at your expense probably has done these things. It’s time for you to do so as well.
HQZ makes marketing simple.
by HQZ Experts
HQZ Experts speaks to business professionals ... We reveal ways to improve your business with shortcuts that simplify your digital comms.
Our experts provide the best website design, social networking, email promos, PR, SEO, branding, and common-sense marketing strategies in Orange County.
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