Home The News HQZ Blog Mike Dwight There's No Place Like Home
Mike Dwight

There's No Place Like Home

What About Yours?

There’s No Place like Home.
The home page is the first and most visited page on any website.  Too bad that so many of them suck.  You can make sure yours isn’t one of them.


The underlying concept for a good home page isn’t all that complicated.  There are some basic rules to follow, and the rest is salesmanship and design.  Start with:


1.     Marketing – Know what you’re selling and who you’re selling to.  If you’ve done your homework, you’ve narrowed down your offering to one or two focal points, and you have an idea of the language levels and jargon you’ll need.


2.    What‘s the Purpose of the Site?  -  What are you trying to do?  Are you selling your product online?  Or, are you soliciting inquiry for your product or service?  Or, is the site a brochure or gallery, designed to present credentials, be a reference gallery, or backstop another channel of sales and marketing?


Then, and only then, should you start designing the page and its content.


1.    Show What You’re Selling - It’s obvious, but oddly enough many, if not most, home pages don’t.  If you don’t have a product per se, then show the brand, or the service result.  Make it the focal point, whether it’s a graphic, or the headline, and make big and bold, short and punchy.


2.    Make the Next Step Easy – What do you want the user to do?  Click the big “Free Trial” button, print your “Big Discount” coupon, or register for the seminar?  Then make is obvious and easy.  Point the reader to that step, and CALL FOR ACTION.


3.    Reinforce – Use a testimonial, a sample or, better yet, a video.  Your prospect (and at this point, the user is a prospect), wants to know a little more.  So convince him to take the next step.  Give her an example or a testimonial, or a how-to video.


4.    Provide Information Options – Make it easy to get more information.  You have subject pages – “About Us”, “Services”, etc.  Be sure you include not just the tabs, but direct internal links to the subject content.  An invitation to read more will often be taken, if you’ve captured the prospect’s attention to begin with, and made that invitation attractive and easy to open.

It’s not that difficult to make a home page homey.  Like many homes, comfort has a lot less to do with decoration than it does with basic architecture.  Push our doorbell, and we can show you how to put a home on your site.

About the author

Mike Dwight
Mike Dwight
Mike Dwight specializes in Operations and Marketing Management including: Creative Development Start-up Organizations Expansion Planning and Implementation Restructure and Reorganization.

Comments

No comments yet. Be the first to submit a comment.
Leave your comment
Guest

About Us

About HQZ Experts HQZ Experts, Inc. provides interrelated Internet marketing consultation, PR and business writing, strategic planning services, website design and launch, SEO and website hosting.

How We Work

How We Work From strategy through final production, our award-winning team of wizards creates compelling, fresh, lively and bold campaigns that make our client's phone ring and the cash register sing.

E-News

e_newsletters E-newsletter marketing is one of the best and most cost effective ways to reach your audience, build relationships, extend your branding, drive revenue and track results. Make your e-newsletter content adaptable, beneficial and cost-effective.

Promotions

images/resized/images/stories/portfolio/logos/make_your_brand_memorable_87_130.jpgimages/resized/images/stories/portfolio/logos/prevent_broken_hearts_100_130.jpgimages/resized/images/stories/portfolio/logos/12-100-34m-ad_100_130.jpgimages/resized/images/stories/portfolio/logos/hqz-pr_145_130.jpgimages/resized/images/stories/portfolio/logos/colored pencils-generic_185_130.jpgimages/resized/images/stories/portfolio/logos/break through the clutter_84_130.jpg

Find Us Online

Web Design, SEO & PR-Blog Copywriting

by HQZ Experts

    facebook_button
Visit HQZ Experts LinkedIn

HQZ Experts speaks to business professionals ... We reveal ways to improve your business with shortcuts that simplify your digital comms.
Our experts provide the best website design, social networking, email promos, PR, SEO, branding, and common-sense marketing strategies in Orange County.

We Make You Look Bigger and Smarter than Your Competition ...

Contact Information

HQZ Experts, Inc.

Your feedback is important and useful to us and we welcome your input.
Please send your comments to us:

hqz-logo-stack-noborder

HQZ Experts, Inc.
23046 Avenida de la Carlota, Suite 663
Laguna Hills (Orange County), CA 92653
Ph: (949) 454-6149
Fx: (949) 588-5777
E-mail: info@hqzexperts.com