Orange County Web design, SEO Writing, Internet Marketing::HQZ Experts

When you understand your customers better you make your business more attractive to existing customers and prospects.

Use the information you’ve gathered about your customers to segment them into groups with similar characteristics.  This allows you to prioritize the most effective ways to market to each customer group. Customer segments include:

• Personal characteristics such as gender, income level, or special interests
• Buying habits, such as types of purchases and frequency
• Frequency or likelihood of referrals

Success depends on analysis of your products and services too.  Determine if they meet the needs of your customers by conducting an inventory (to make important decisions) after asking:

• What are my top selling products and which ones are “dead weight?”
• What is missing from my current mix that could meet a customer need or demand?
• What special features or selling points matter most to my customers?
• Are my prices right? Given the current economy, what are customers/clients willing to pay for my products and services?

Understanding the relationship between your product and pricing strategy, and your customers’ needs, allows you to adapt while remaining competitive and profitable.

Pat Dwight
© 2012