Orange County Web design, SEO Writing, Internet Marketing::HQZ Experts

Your current customers are your most precious asset; today more than ever.  They provide your highest revenue-generating opportunities, and are also the gateway to new business. If you understand your customers better, your products or services will be more attractive to existing and new customers.  But, how much do you really know about your customers?

When your customers make a purchase, and login or register for your mailing list, be sure to ask them to tell you more about themselves.  Make it a practice with everyone who answers your phone!  This information helps create a profile of that customer or prospect (their characteristics, buying habits, and interests).  Things that you want and need to profile:

• Their zip code
• Marital status
• When did they last purchase this or similar products or services
• What do your best customers have in common?
• How old are they?
• Are they male or female?
• How close do they live or work to your business?
• How often do they buy?
• What is their purchase behavior?
• Why do your customers choose you over the competition?
• Which customers are most likely to refer you to prospective customers?
• What preferences and interests have your customers noted in their email sign ups, or in conversation?

If these details aren't readily available from the information you already have, consider asking them as part of a customer feedback survey.  That’s another blog topic coming soon though.

Pat Dwight
© 2011