Orange County Web design, SEO Writing, Internet Marketing::HQZ Experts

PR has been around for a long time and has morphed tremendously in the past 10 years.  News is still considered important and necessary in business, but the dissemination of it, as well as the retrieval of it, is now instantaneous. And, more importantly, done right, it has greater CLOUT than ever before.

These changes have forced those of us in the media – both writers and editors – to move online … Bless the Internet.

One area where PR has come of age is through improving search engine ranking for business websites.  Yes, it is advisable to add a newsroom feature or blog to your website and publish optimized news releases, often.

Optimized PR already incorporates your primary keywords and will attract search engines and interested readers alike. Your goal is to gain more visibility and provide useful information to your target audience.

Four Reasons You Should Publish Optimized Press Releases:

1. Increase the number of Google indexed pages.  Most likely you are aware of the SEO benefits of building your authority, credability and visibility by increasing the number of Google indexed web pages.  Data has shown that the more of these pages on your website, the more traffic and inbound links you’ll attract.
2. Diversify your content strategy.  If you are looking for another approach to generate more content pages on your website, having a PR strategy is a great way to diversify and enhance your overall content.  Expand the “Big New” concept.  News is news and can generate interest and inform.  B2B companies definitely benefit from publishing news in such a way that positions them as “thought-leaders” in their industry.
3. Toot your own horn.  Today with access to the Internet technologies, any company can become the “press” and your own media outlet.  Gone are the days of dependency on reporters, journalists or editors to screen your stories and publish it.
4. Easy to set up and manage.  It’s easy to get started.  First start with a good story (news).  Then you need someone to write it with the balance, tempo and required components – including properly placed search terms – that reiterate your credibility while getting you found.

You are one of the lucky ones if you have an experienced news writer to handle these steps. Additional information on setting up an online newsroom, creating and publishing optimized news releases is readily available.  HQZ Experts can help you add a blog or “Newsroom” to your website, write the releases for you and publish your optimized news releases on a wire service as well as on your own website.  For more information call: 949-454-6149 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it today.

© Pat Dwight
2012

Source article by Greg Elwell, B2B Inbound Founder