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According to PR Newswire, listening to your brand’s Social Echo can produce greater understanding of a brand’s customers and prospects, with many implications for research, product development, and sales.

Companies that proactively monitor and measure their social media activities have a marked advantage over companies that don’t. 

Further, those firms that evaluate social media metrics discover which promotions are paying off, which bloggers are making the biggest impact on their campaigns, and other insights that improve overall results – while the competition continues to just guess.

Below is a list of the benefits you can derive from listening to your Social Echo: 

1. Identify the issues customers really care about, as well as their serious “pain points”
2. Identify the topics customers really care about, and that are emerging as ripe for thought leadership
3. Identify what topics really matter to the media editors that you care about
4. Understand the true impact of a “controversy” so you can avoid wading into a tempest in a teapot
5. Accrue more gravitas to your thought leadership spokespeople by learning the ideal topics, and venues, on which to focus them
6. Ground your marketing activities in measurable data
7. Identify the level of influence (among your target customer audience) of different influencers, conversations, venues
8. Tap into a permanent, real-time, instantly accessible focus group
9. Learn when “now is not really the right time” for your brand to venture into social media – and thus avoid an unexpected buzz saw!
10. Gain deeper insight, far faster than traditional media clipping

The combined result of all these factors: learn how to truly understand your customers and prospects, and think like your customer.

Data source - PR Newswire

Pat Dwight
© 2011