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Pat Dwight

Branded Email Marketing Pays Off!

Branded Email marketing reassures your customers, vendors and partners that they made the right decision.  It's a cost-effective and versatile way to communicate regularly, look more professional and add a vital marketing tool to your arsenal.

Business emails received from Yahoo, AOL, Gmail, etc., could present your prospects, customers and vendors the wrong impression about your professionalism. Branded email marketing is both affordable and effective.  And, it provides you a simple alternative to communicate regularly, look more professional and stand out from your competition.

Six-month Statistics

Emails Targeting B2C and B2B Audiences for:

Branded campaign click-throughs = generated 27 percent increase
Non-branded click-throughs = generated 14 percent increase

Branded email signatures are interactive, personalized (for the sender) and contain your marketing message.  Planning is the key component to a successful email marketing campaign. The three most important things to consider are:

  1. Figure out why it’s important to do
  2. What frequency makes sense to your audience?
  3. Is your email database reliable and current?

Customers prefer to do business with successful, experienced, and trustworthy companies. The more effective you are at promoting your capabilities, features and benefits, and successes, the easier it is for customers to make a decision to work with your company. 

Pat Dwight
© 2011

About the author

Pat Dwight
Pat Dwight
Pat Dwight's background in business spans more than twenty-five years in Southern California. During this time, she has continued to operate with a high level of ethics and quality standards in both the corporate and individual client environment.


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