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Fifteen worldwide PR agencies surveyed revealed interesting data regarding how digital media has changed the nature of news-gathering and reporting.  Read More to see interesting statistics and the rest of the story ...

Conducted in 2010, the survey included 750 journalists in 15 countries. More than fifty percent of the journalists surveyed believe their press release outlets will shift to online-only.

But despite the rapidly changing landscape and talk of the death of the press release, “traditional” tactics such as an emailed press release are still effective.  Seventy-five (75) percent of respondents said that an emailed press release is useful to receive from PR professionals, assuming the content is “high quality and well targeted.”

In regards to mobile, more publications offer a mobile version in the U.S. (38 percent) than in any other country. Germany, Spain and Italy came in at approximately 30 percent and the U.K. came in at 26 percent.
Source:  PR Network

Pat Dwight
© 2011