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Category: Social Networking
Tanis Campbell

Time to Examine Your “Trough of Disillusionment”, “Slope of Enlightenment”, and “Plateau of Productivity”?

A recent article predicts that Facebook will soon own 50% of Online Retail By 2015.

That’s a pretty bold claim in light of some recent technology predictions that went wrong. Don’t get me wrong – you gotta acknowledge Facebook and the other social media sites for the huge population they bring. But here’s another stat – 95 percent of people who visit your Facebook page will never visit again. Why? Because Facebook is about THEM – not you – and they are “just not that into you”.


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Pat Dwight

Your LinkedIn Profile Is a Great Business Resource

Author of two books on the LinkedIn and the #1 LinkedIn trainer, Lewis Howes, poses that the most powerful social media profile you can use is your LinkedIn profile – especially if you want to conduct more business and achieve your professional goals.

According to Howes, other social networking sites have their place, but none of them has the same professionally focused impact. Since your LinkedIn profile says everything about who you are professionally, your name ranks well on Google and people will read it when they want to do research on you, your product, service, or company.

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Pat Dwight

New Data on Adult Use of Social Media

Statistics Point to Social Networking Benefits for Seniors

According to WSJ correspondent Sarah Needleman … adult use of social media rocks.  Needleman bases her information on a recent study amassed from telephone interviews conducted in April/May 2011, by Princeton Survey Research Associates International.

Particularly effective for small businesses are Facebook, LinkedIn profiles and Twitter feeds.

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Pat Dwight

Listening to Your Company’s Social Echo

According to PR Newswire, listening to your brand’s Social Echo can produce greater understanding of a brand’s customers and prospects, with many implications for research, product development, and sales.
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