Why Video on the Website? Because It Works!
Video on your website works on several levels: basic marketing, PR & SEO.
Why do you think sellers use infomercials and commercials to sell their products? Because we’re trained to get sales information and motivation on TV – in a video format. So, add a commercial. Or an instructional video, or better yet, a case study, because there’s no better salesman than a happy customer telling the camera how great your product or service is. Even a corporate video can work for you by letting the viewer know that you’re a real company, and not just working out of the bedroom.
What’s Wrong with Postcards? Absolutely Nothing.
Yes, there are some basic rules to follow, but sometimes old school works best. We’re accustomed to e-blasting the market on the cheap, on the underlying assumption that we’ll get enough leads to get some qualified leads to get some prospects to try and sell. And that’s fine.
When you understand your customers better you make your business more attractive to existing customers and prospects.
Use the information you’ve gathered about your customers to segment them into groups with similar characteristics. This allows you to prioritize the most effective ways to market to each customer group. Customer segments include:
A while back, I made a presentation to senior management at a large Aerospace Company (actually the biggest).
I went through about a two-hour visual and oral presentation regarding an employee incentive program, and covered everything from the destination, travel arrangements, activities and specific airlines (only the ones who flew the client's products).
Years ago when I was a marketing director for a large technology innovator on the “client side” of the business fence, I was asked to conduct a PR agency review and select an agency to help us enrich our media presence, thereby enhancing our brand awareness to help us gain market share.
Once the due diligence process (researching, verifying references, identifying, interviewing, testing, comparing, and selecting) was completed, we felt pretty good about our decision and signed a retainer deal with our top choice. My colleagues and I were satisfied that our scrutiny had brought us to the right agency.
Your current customers are your most precious asset; today more than ever. They provide your highest revenue-generating opportunities, and are also the gateway to new business. If you understand your customers better, your products or services will be more attractive to existing and new customers. But, how much do you really know about your customers?
Your competitors are stealing your business if you haven’t done basic marketing before you launched your website.Many, if not most, of the medium and small-sized businesses we talk to about their web marketing haven’t really done their marketing homework – meaning first and foremost that they haven’t really identified their audiences and their buyers.
by HQZ Experts
HQZ Experts speaks to business professionals ... We reveal ways to improve your business and offer shortcuts to simplify your digital communications. Our three top-notch experts provide the best website design, social networking, email promos, PR, SEO, branding, and common-sense marketing strategies in Orange County.
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