Orange County Web design, SEO Writing, Internet Marketing::HQZ Experts

When you understand your customers better you make your business more attractive to existing customers and prospects.

Use the information you’ve gathered about your customers to segment them into groups with similar characteristics.  This allows you to prioritize the most effective ways to market to each customer group. Customer segments include:

• Personal characteristics such as gender, income level, or special interests
• Buying habits, such as types of purchases and frequency
• Frequency or likelihood of referrals

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A while back, I made a presentation to senior management at a large Aerospace Company (actually the biggest).

I went through about a two-hour visual and oral presentation regarding an employee incentive program, and covered everything from the destination, travel arrangements, activities and specific airlines (only the ones who flew the client's products).

Years ago when I was a marketing director for a large technology innovator on the “client side” of the business fence, I was asked to conduct a PR agency review and select an agency to help us enrich our media presence, thereby enhancing our brand awareness to help us gain market share.

Once the due diligence process (researching, verifying references, identifying, interviewing, testing, comparing, and selecting) was completed, we felt pretty good about our decision and signed a retainer deal with our top choice. My colleagues and I were satisfied that our scrutiny had brought us to the right agency.  

Your current customers are your most precious asset; today more than ever.  They provide your highest revenue-generating opportunities, and are also the gateway to new business. If you understand your customers better, your products or services will be more attractive to existing and new customers.  But, how much do you really know about your customers?

Your competitors are stealing your business if you haven’t done basic marketing before you launched your website.

Many, if not most, of the medium and small-sized businesses we talk to about their web marketing haven’t really done their marketing homework – meaning first and foremost that they haven’t really identified their audiences and their buyers.