Orange County Web design, SEO Writing, Internet Marketing::HQZ Experts

PR has been around for a long time and has morphed tremendously in the past 10 years.  News is still considered important and necessary in business, but the dissemination of it, as well as the retrieval of it, is now instantaneous. And, more importantly, done right, it has greater CLOUT than ever before.

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SEO helps you:

• Build a solid foundation for future online marketing efforts
• Maximize your return on investment and improve your natural search rankings

When you understand your customers better you make your business more attractive to existing customers and prospects.

Use the information you’ve gathered about your customers to segment them into groups with similar characteristics.  This allows you to prioritize the most effective ways to market to each customer group. Customer segments include:

• Personal characteristics such as gender, income level, or special interests
• Buying habits, such as types of purchases and frequency
• Frequency or likelihood of referrals

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Your website home page is paramount to your branding and image.  It needs to be the centerpiece of your website. The copy on that home page may determine whether a visitor will continue to read — or click out to a more “inviting” website.

Two Basic Home Page Strategies:

1. On the web, less is more
2. Tell people what’s in it for them, not what appeals to you

Plan your emails.

If you’re going to invest the time, energy, effort, and money in email marketing, be sure to take the time to plan the steps necessary to be successful.  The following points will remind you how to make it successful.

Author of two books on the LinkedIn and the #1 LinkedIn trainer, Lewis Howes, poses that the most powerful social media profile you can use is your LinkedIn profile – especially if you want to conduct more business and achieve your professional goals.

According to Howes, other social networking sites have their place, but none of them has the same professionally focused impact. Since your LinkedIn profile says everything about who you are professionally, your name ranks well on Google and people will read it when they want to do research on you, your product, service, or company.

Years ago when I was a marketing director for a large technology innovator on the “client side” of the business fence, I was asked to conduct a PR agency review and select an agency to help us enrich our media presence, thereby enhancing our brand awareness to help us gain market share.

Once the due diligence process (researching, verifying references, identifying, interviewing, testing, comparing, and selecting) was completed, we felt pretty good about our decision and signed a retainer deal with our top choice. My colleagues and I were satisfied that our scrutiny had brought us to the right agency.  

Statistics Point to Social Networking Benefits for Seniors

According to WSJ correspondent Sarah Needleman … adult use of social media rocks.  Needleman bases her information on a recent study amassed from telephone interviews conducted in April/May 2011, by Princeton Survey Research Associates International.

Particularly effective for small businesses are Facebook, LinkedIn profiles and Twitter feeds.

Search Engine Optimized PR Boosts Your Site's Pankings and Exposure

No matter how powerful your marketing and advertising campaigns are, nothing compares to the instant infusion your business can receive with free publicity. Once a newspaper, magazine, radio or TV show or major web site picks up your press release, the credibility factor is enormous, and people will begin to notice your company.

Fifteen worldwide PR agencies surveyed revealed interesting data regarding how digital media has changed the nature of news-gathering and reporting.  Read More to see interesting statistics and the rest of the story ...

According to PR Newswire, listening to your brand’s Social Echo can produce greater understanding of a brand’s customers and prospects, with many implications for research, product development, and sales.

Your current customers are your most precious asset; today more than ever.  They provide your highest revenue-generating opportunities, and are also the gateway to new business. If you understand your customers better, your products or services will be more attractive to existing and new customers.  But, how much do you really know about your customers?

Consulting fees are really based on the value the client receives. It doesn’t matter what they pay for the consulting service … as long as they’re receiving value for the fee.  If the client doesn’t have the in-house resources to do the project themselves - quickly or at all - then they’re better off hiring a consultant.

Branded Email marketing reassures your customers, vendors and partners that they made the right decision.  It's a cost-effective and versatile way to communicate regularly, look more professional and add a vital marketing tool to your arsenal.

Web searches are a lot more than they appear.  People searching for you, your product or service, enter key words that helps them find what they want or need.  We all do it everyday.  But how can you ensure that those key search words find your website?

Well, that’s the challenge.

To rank well for the topics that your website is built around requires a balancing act ... including creating great copy with appropriate meta tags (search engine optimization-SEO), a blog or FAQ and well-written web copywriting.

Are you ready to face the unthinkable - a communications crisis?  If not, at least consider your options.  The list below defines the top 10 major steps you should include in your action plan.

Those who build their brand and manage it successfully succeed in business – it’s just that simple.
A brand isn’t just a smart logo and tagline; it is concepts that exist in the mind of your consumer. Your brand is an experience for the customer, and because buyers want to feel good about their purchases, you must understand what will make them feel that way ... you gotta know what customers associate with your brand and how to capitalize on that.

Asking for customer feedback is key to building closer relationships with them. If you do it, customers will appreciate your interest in their concerns, that you want to know what they think, and will see you as someone who cares about their needs. 

The better your relationship with your customers, the more likely they will be to turn to you when they need your product or service.