Blogs establish communication and relationships with your customers while building trust and credibility. Clients frequently ask if a Blog would enhance a their website ... they mostly want to know if there is a dividend from having a Blog and how much effort it will cost them. Every client is different, but basically, if you want to drive traffic to your website - or just get found more often - you might consider setting up a simple Blog.
Read on to learn the four main reasons you should consider a Blog
Case studies are testimonials on steroids. Because they are your customer’s or client’s words, they have a greater impact; it’s not you touting your worth, but someone who knows best about your products or services … the customer.
PR has been around for a long time and has morphed tremendously in the past 10 years. News is still considered important and necessary in business, but the dissemination of it, as well as the retrieval of it, is now instantaneous. And, more importantly, done right, it has greater CLOUT than ever before.
When you understand your customers better you make your business more attractive to existing customers and prospects.
Use the information you’ve gathered about your customers to segment them into groups with similar characteristics. This allows you to prioritize the most effective ways to market to each customer group. Customer segments include:
Your website home page is paramount to your branding and image. It needs to be the centerpiece of your website. The copy on that home page may determine whether a visitor will continue to read — or click out to a more “inviting” website.
Two Basic Home Page Strategies:
1. On the web, less is more
2. Tell people what’s in it for them, not what appeals to you
Author of two books on the LinkedIn and the #1 LinkedIn trainer, Lewis Howes, poses that the most powerful social media profile you can use is your LinkedIn profile – especially if you want to conduct more business and achieve your professional goals.
According to Howes, other social networking sites have their place, but none of them has the same professionally focused impact. Since your LinkedIn profile says everything about who you are professionally, your name ranks well on Google and people will read it when they want to do research on you, your product, service, or company.
Years ago when I was a marketing director for a large technology innovator on the “client side” of the business fence, I was asked to conduct a PR agency review and select an agency to help us enrich our media presence, thereby enhancing our brand awareness to help us gain market share.
Once the due diligence process (researching, verifying references, identifying, interviewing, testing, comparing, and selecting) was completed, we felt pretty good about our decision and signed a retainer deal with our top choice. My colleagues and I were satisfied that our scrutiny had brought us to the right agency.
According to WSJ correspondent Sarah Needleman … adult use of social media rocks. Needleman bases her information on a recent study amassed from telephone interviews conducted in April/May 2011, by Princeton Survey Research Associates International.
Particularly effective for small businesses are Facebook, LinkedIn profiles and Twitter feeds.
No matter how powerful your marketing and advertising campaigns are, nothing compares to the instant infusion your business can receive with free publicity. Once a newspaper, magazine, radio or TV show or major web site picks up your press release, the credibility factor is enormous, and people will begin to notice your company.
Your current customers are your most precious asset; today more than ever. They provide your highest revenue-generating opportunities, and are also the gateway to new business. If you understand your customers better, your products or services will be more attractive to existing and new customers. But, how much do you really know about your customers?
Web searches are a lot more than they appear. People searching for you, your product or service, enter key words that helps them find what they want or need. We all do it everyday. But how can you ensure that those key search words find your website?
Well, that’s the challenge.
To rank well for the topics that your website is built around requires a balancing act ... including creating great copy with appropriate meta tags (search engine optimization-SEO), a blog or FAQ and well-written web copywriting.
by HQZ Experts
HQZ Experts speaks to business professionals ... We reveal ways to improve your business and offer shortcuts to simplify your digital communications. Our three top-notch experts provide the best website design, social networking, email promos, PR, SEO, branding, and common-sense marketing strategies in Orange County.
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