Re-evaluate Your Loyal Customers' Spending Habits
Historically many companies have focused on customer retention rather than customer acquisition. But according to Gartner’s annual CMO Spend Survey, in 2018, companies will be investing in customer retention, but will likely spend more compared to customer acquisition by a ratio of two to one.
Let's Assume That You Have A Well-Nurtured Email Database
Let's also assume that you use these emails vigorously to reach those with whom you want and need to communicate regularly. Good. You get a nice Gold Star on your scorecard..
Protection Against Passwords, Phishing & Hacking
If computer users devise a random password with a mix of characters and case, it is hard to guess; but most don’t because random strings are difficult to remember.
Telling Your Customers Their Prices Are Going Up
Customers will pay more if you give them reason to do so; Below are several key steps for communicating a price increase. Things such as Inflation - Increased Competition - Higher Wages - Expansion - you don't really have options to these factors. Whatever your reason for raising prices, treating your customers as a friend and partner is the best strategy.
Hints To Creative Lead-Generation Content
LinkedIn's global content marketing head develops content targeting approximately 450 million users. His task is converting interested users into paying for the company's business solutions and premium subscriptions. He and his team also drive the lead generation bus.
Now, do I have your attention?
Your website is the window to your company and most often the best place to collect high-quality leads. But, does it stand up to the test or flop? If it is more than two years old, you may want to re-think re-gearing some important areas. Unfortunately, tired websites don't inspire anyone to do anything!
Differentiate or Die!
What makes you more unique, more valuable, and more visible in your marketplace? The old saying "Differentiate or Die" rings true today more than ever and having a unique selling proposition (USP) will dramatically improve your company’s positioning and marketability by creating the following:
Worldwide Social Network Ad Spending Rising
Experts expect worldwide social network ad spending could rise to $36 billion in 2017. That's some big growth. Those in your firm responsible for marketing should be aware that social channels have already changed and going forward will provide more relevant content and less promotional content.
2017 Digital Marketing Vision
As a result of dramatic upturns in improved search functionality, social media became one of the fastest growing market drivers in 2015 and 2016. What changes in 2016 made the biggest impact on your marketing initiatives?
The Law and Social Media
Are You Aware of the Legal Risks Associated With Proper Social Media Etiquette? Below are several topics that can and do happen in social media posting. Each highlights important considerations you and your web master should consider.