HQZ Blog
Thursday, 28 December 2017 14:37
Will Your Piggy Bank Gain or Lose Weight In 2018?
Re-evaluate Your Loyal Customers' Spending Habits
Historically many companies have focused on customer retention rather than customer acquisition. But according to Gartner’s annual CMO Spend Survey, in 2018, companies will be investing in customer retention, but will likely spend more compared to customer acquisition by a ratio of two to one.
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