49% of Consumers Age 66+ Shop A Lot Too
That's why the Better Business Bureau (BBB) recommends that business owners include the aging population in their branding and marketing. Why? Because seniors buy lots of stuff and represent a big market in today's economy.
Do You Know If They Are Listening?
Since 77% of online shoppers take time to read product or service reviews before making an online purchase decision, using testimonials in your marketing message just makes good sense.